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Jo Malone’s New Scent Blooms in 2012

London Bloom, a new floral fragrance collection, is scheduled for a Spring release.

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By: Jamie Matusow

Editor-in-Chief

Estée Lauder’s Jo Malone is set to launch a new new floral inspried limited edition trio of perfumes in March 2012. The London Blooms Collection is made up of three scents–Peony and Moss, White Lilac and Rhubarb, Iris and Lady Moore, which are inspired by botanical drawings and British gardens. Each transparent bottle with signature square label has a different botanical drawing of the flowers which can be seen through the juice. The bottles are topped with a silver cap and a bow is tied neatly around the collar.

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